Trust Media, RMB, Publicis, Fuze Tea, Jose Fernandez en Wilfried Celis winnen bij AMMA 2023
De AMMA 2023 is uitgereikt in Brussels Expo, oftewel de Annual Master in Media Awards.
Trust Media won de titel Media Sales House of the Year - Challengers en RMB (Regie Media Belge, het verkoophuis van de RTBF) won de titel Media Sales House of the Year - Leaders.
Publicis won de titel Media Agency of the Year en José Fernandez, Chief Customer Experience, Marketing & Digital Officer van D'Ieteren won de titel Media Advertiser of the Year. VRT Max won de titel Media Brand of the Year en Fuze Tea (MediaCom/WPP) won de titel Advertiser of the Year. Een speciale vermelding kreeg Wilfried Celis DPG Media, Director Audivisual Strategy & Partnerships Belgium / The Netherlands die benoemd is als Media Personality of the Year.
Hier de volledige lijst van winnaars.
Best Media Strategy
Gold: ING ; Back to the top, Initiative
Silver: NMBS-SNCB ; The Test Pass, Space
Bronze: Fanta ; Halloween, MediaCom
Nominee: Proximus ; Welcome Big Ideas, EssenceMediacom / Silk
Nominee: PepsiCo ; Popworks, OMD
Best use of Data
Gold: Nespresso ; Boost sales thanks to cognitive load optimization, Mindshare
Silver: KitchenAid makes every data point count , data modeling drives Sales, Semetis
Bronze: VOO Zuny ; Beyond today’s metrics: the future of measurement, Clicktrust
Nominee: Mercedes-Benz ; Audience marketplace, PHD Media
Nominee: Stellantis Spoticar ; Data-driven brand campaign, Publicis Groupe
Best Use of Performance Marketing
Gold: Decathlon ; Maximising profitability with automated SEO-SEA synergies, Semetis
Silver: Skoda ; The brand budget cut: how we are winning the upper funnel, Clicktrust
Bronze: Brussels Airlines ; Customer experience optimisation campaign, Mindshare
Nominee: Mercedes-Benz ; Automotive ads MBCC, PHD Media
Nominee: Helan ; Job applications at Helan domestic helpers skyrocket, iO
Best Creative Media Use
Gold: Proximus; Moment of the day, RMB / Var / Clear Channel
Silver: Zimmo ; Metahouse, Publicis Groupe
Bronze: Samsung Flip, JCDecaux / Space
Nominee: Applying for a job as if you were taking part in Squid Game, Semetis
Nominee: Netflix ; Biggest Advent Calendar ever, Wavemaker / Pop Media
Best Use of Native & Content
Gold: #LikeABosch, Publicis Groupe
Silver: Cofidis ; Partenaire de vos projets, Initiative
Bronze: Zimmo ; Metahouse, Publicis Group
Nominee: KDG Hogeschool ; Zal ik slagen op mijn examens?, Fullsend
Nominee: Renault Megane E-Tech ; The 29 minutes restaurant, OMD
Best Use of 1 Medium
Gold: Proximus ; Call Mom, EssenceMediacom / SILK
Silver: Vans x Twitch ; Off the wall of fame, Ogilvy Social.Lab
Bronze: Pearle ; A Relaxed Holiday Starts with a Good Sight, Publicis Groupe / Outsight
Nominee: BLOX ; Qmusic’s bitcoin action, Zigt
Nominee: Fanta ; OOHaunted, MediaCom / Kinetic / Pop Media
Innovation & Development of the Year
Gold: Dynamic interactive video at scale, AdSomeNoise
Silver: GVRN – Saving advertisers the business problems caused by data issues, Semetis
Bronze: Zimmo ; Metahouse, Publicis Groupe
Nominee: Search Effects Tool: a local success story, Publicis Groupe
Nominee: Adidas ; Painted mural with video mapping, Mediafield / Outsight
Media Resarch of the Year
Gold: Attention, a Key Metric for your Video Plan, VIA
Silver: AI to predict the creative Performance of Video Ads, KANTAR
Bronze: The Power of Podcast, Trustmedia | Mediafin
Nominee: World Cup Engagement Barometer, Publicis Groupe
Nominee: Positive Impact Barometer, Var / Bubka
Media Sustainability Award
Gold: Divertir avec sens. Partager avec impact, NGroup
Silver: Driver of a more sustainable advertising ecosystem, RMB
Bronze: #RoulartaCares ; duurzame first movers met Brainprint, Roularta Media Group
Nominee: OOH : le média utile & durable, JCDecaux
Nominee: Positive Impact Barometer, Var
Best Long Term Media Strategy
Gold: D&L, merk voor en door de Belgen, Havas Media
Silver: Mondelez, share the LUve, Wavemaker
Bronze: Cristal, relaunching the first Belgian Pils, dentsu
Nominee: Toyota, most successful year in Belgium, PHD Media
Nominee: Jeune premier, scaling a family owned business, Clicktrust
Media Sales House of the Year - Challengers:
Gold: Trustmedia
Silver: MM Delhaize
Bronze: Lijncom
Nominee: Azerion
Media Sales House of the Year - Leaders:
Gold: RMB
Silver: JCDecaux
Bronze: Clear Channel
Nominee: Roularta Advertising
Nominee: Var
Media Agency of the Year
Winner: Publicis Groupe
Nominee: Semetis
Nominee: Outsight
Media Personality of the Year
Wilfried Celis (DPG Media, Director Audivisual Strategy & Partnerships Belgium / The Netherlands)
Media Advertiser of the Year
Winner: José Fernandez, Chief Customer Experience, Marketing & Digital Officer, D’Ieteren
Nominee: Myrèse Goyvaerts, Marketing Communications Manager, Carglass
Nominee: Bjorn Van der Cruyssen, Head of Media, Colruyt Group
Media Brand of the Year
Gold: VRT Max, Var/VRT
Silver: Nostalgie, NGroup
Bronze: Flair, Roularta Media Group
Nominee: Willy, DPG Media
Nomniee: Sabato, Trustmedia/Mediafin
Advertising Brand of the Year
Gold: Fuze Tea, MediaCom
Silver: KIA, Havas Media
Bronze: Carglass, Semetis
Nominee: Redbull, Initiative
Nominee: Adidas, MediaCom
De jury van de AMMA 2023 is voorgezeten door Lieve Pattyn, EG (AMMA Media Advertiser of the Year 2022). Ondervoorzitter is Steven De Deyne, Proximus.
De AMMA jury bestaat uit 9 expertgroepen en een finale jury. De jury wordt samengesteld door de juryvoorzitster uit vakmensen uit de verschillende segmenten en disciplines van de media-en communicatiesector.
